• Congress coverage (ophthalmology: retinal vascular diseases): major US and Global congresses
-- Competitor intelligence: recording and review of data presented (posters, presentations, satellite symposia)
-- Planning and coordination of medical and marketing teams’ activities and coverage of sessions
-- Analysis of data, preparation of summary and detailed reports on all data relevant to current and future competitive marketplace
• Comprehensive report: Review of medical literature and competitive marketplace data to support life-cycle management committee
-- Support for evaluation of potential additional future indications for currently licensed drug
• KOL recruitment, KOL relationship management
-- Working with KOLs to develop outlines, agendas, and presentation content for symposia, Advisory Board meetings, standalone (summit) meetings, Meet the Expert sessions at congress booths, dinner meetings, etc.
• Support for WorldWide and regional/country affiliate teams
• Advisory Board meetings focusing on medical/scientific and marketing issues (including efficacy/safety data and HEOR)
-- Included paired Ad Boards: A scientific platform Ad Board to evaluate supportive data followed by a clinical Ad Board to evaluate optimal marketing/promotional use of the conclusions of the scientific analysis
-- I moderated an Ad Board of surgeons invited to evaluate and discuss data in support of an antimicrobial suture (also worked on slide presentations with KOLs and contributed to summary reports and application of meeting outcomes to future strategic and tactical plans)