Advisory Boards

E-MAIL: ANDRE@AWMDCONSULTING.COM PHONE: +1 (917) 338-7673

André Weinberger, MD

MEDICAL WRITING

ADVISORY BOARDS, SYMPOSIA

EXPERIENCE: USA, GLOBAL

Three options, for your convenience...

Professional Facilitator...

Sound Familiar???

·	You invite your top KOL to moderate the event; he agrees

·	He spends most of the meeting chatting with his colleagues and old friends

·	It’s 3:30 PM -- time to start leaving for the airport -- and half the items on your agenda have not even been discussed

Challenges

·	Regulatory (FDA/DDMAC)

·	Confidentiality of information

·	Integration of Medical and Marketing concerns

·	Leveraging the proceedings and outcomes for optimal ROI

·	Maintaining KOL interest and participation

Looking Ahead

·	Need to optimize use of technology: live web meetings/ teleconferences; time-shifted interactions, forums

·	Need for input form a broad range of stakeholders: clinicians, medical/legal, regulatory, Managed Care, HEOR, patient advocacy groups

To Manage Content

·	Agenda, outline, Moderator’s Guide

·	Presentations: slides, print, interactive multimedia

·	Leverage content: Executive Summary, enduring materials (“spin-offs”)

·	Data analysis, competitor intelligence

To Manage Participants

·	Recruit faculty, participants (KOLs); help them develop presentations

·	Facilitate (moderate) the live event for optimal outcomes

·	Follow-up (combination of live and electronic events) to maintain KOL relationships

To Manage the Event

·	Full project management

·	Logistics, meeting planning

·	Coordinated series of events to provide optimal support for your Marketing plan